Mike Danial to Present “Marketing the Arts & Crafts of Stickley”

L & J G Stickley's Corporate Historian Mike Danial

L. & J. G. Stickley’s corporate historian, Mike Danial, will speak at our Forging Ahead Forum on October 15.  Using turn-of-the-century marketing strategies, sales techniques and advertising campaigns as a springboard for discussion, Mike will consider Arts and Crafts as a business from the Stickley brothers to today.

Mike’s firsthand knowledge of his topic is extensive.  He began his career at the L. & J. G. Stickley Furniture Co. in 1974.  In his 37 years at Stickley, he has seen the company grow from 26 employees in 1974 to approximately 1500 employees today.  Mike’s great-uncle, Vinchenzo Mellache worked for Leopold Stickley in the 1940’s-1959.  Mike has worked in every department including Rough Mill, Fine Mill, Sanding, Cabinet Room, and Finishing Department.  He even managed the Customer Service Department. In 1988 he became the project director of the Mission Oak Collection which now accounts for approximately 70% of company sales.   

Today, Mike serves as Stickley’s corporate historian and travels throughout the country lecturing on Stickley Furniture and the American Arts and Crafts movement.  He is also the restoration specialist for the firm’s corporate museum.  When not lecturing, Mike is the author of “Ask Sadie!” the Stickley Answer Desk for the corporate level learning and information systems  He holds a degree in Business Management from New Hampshire College and a degree in Wood Technology from SUNY Morrisville.

The Forging Ahead Forum is a full-day symposium taking place as part of Catch the Spark Weekend, October 15 and 16.

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